Local company Yeo Valley visited school to listen to students presenting their ideas for new yogurt flavours and award the Yeo Valley Apprentices Challenge trophy to the student team whose combination of flavour innovation, product research and marketing ideas were the most promising.
Teams from each of Haygrove’s school houses took part in the 2-day challenge which required the students to experiment with a range of ingredients and choose a flavour they thought might appeal to customers, design appropriate packaging, devise a marketing strategy and then present their ideas to Holly Saunders, Marketing Executive for Yeo Valley.
With a ‘Hearty Crumble’ branding, an apple, rhubarb and blackberry flavour breakfast yogurt was praised for its sustainable packaging, whilst another team were highly commended for the amount of ingredient research they had done to link their flavours to local history. The ‘memory land’ marketing campaign suggested for a new nostalgia range of yogurts which would include a strawberry and banana cheesecake flavour. A ‘Lemonberry and Prosecco’ yogurt targeting the luxury end of the market was felt by Holly to be hugely innovative and unique.
‘This challenge has been great fun and different from usual school work as we have had to make something for a real local company,” said Year 9 student Jasmin Squires, whilst Ewan Popham said that he enjoyed coming up with flavour ideas in the school kitchens and that it was fun tasting the different new flavours, even if some were a bit horrible!
After listening to the presentations and tasting each of the flavours, Holly provided each team with useful feedback before declaring team Bonington as the overall winner for their Hearty Crumble breakfast yogurt for people on the go that included environmentally-friendly packaging.
Holly said, “I was particularly impressed with the closed-loop packaging the team were proposing as sustainability is an important part of the Yeo Valley brand. It’s been great listening to all the presentations, the teams have really thought hard about their products and how they would bring them to the market.”
‘We spent a long time perfecting our product and that included the flavour, the packaging and our presentation so it is good to see that our hard work resulted in a win for the Bonington team!” said student Callum Giles.